Noted Maine artist and Professor of Art at Bowdoin College Mark Wethli has designed a dynamic new logo for The Park – seen above. After touring the facility in April, Wethli offered to guide The Park in a branding effort that had long been needed. When he sat down to work, he immediately recalled a specific “wild style” of graffiti he’d seen in New York City. “Tagging is closely associated with skateboarding and with youth culture in general, so it seemed like the natural way to go. Among the styles of tagging we might have chosen, free style spraying seemed to be the most appropriate. It was also flexible enough to incorporate the curve of a skateboard ramp into the design.”
Wethli, who teaches courses on public art among others at Bowdoin, has graciously volunteered to assist The Park with a “community art” project involving MidCoast students interested in bringing their creative expression to the interior walls of the massive space. “More than providing a pleasant backdrop or simply sprucing things up, art and design can be key ingredients in community development and well-being,” says Wethli. “It’s the visual impact of any environment that creates a sense of place and embodies the purpose and identity of a community in all of its aspects.”
We are deeply grateful to Mark for his efforts in helping The Park bring energy to its mission.